Steven Yi Sells 8,000 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 8,000 shares of the company’s stock in a transaction on Wednesday, January 7th. The shares were sold at an average price of $11.66, for a total transaction of $93,280.00. Following the sale, the insider owned 2,807,330 shares of the company’s stock, valued at $32,733,467.80. This represents a 0.28% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink.

Steven Yi also recently made the following trade(s):

• On Monday, January 5th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.98, for a total transaction of $95,840.00.
• On Wednesday, December 31st, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.94, for a total transaction of $103,520.00.
• On Monday, December 29th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.65, for a total transaction of $101,200.00.
• On Wednesday, December 24th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.67, for a total value of $101,360.00.
• On Monday, December 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.86, for a total value of $102,880.00.
• On Wednesday, December 17th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.82, for a total value of $102,560.00.
• On Monday, December 15th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.88, for a total value of $103,040.00.
• On Wednesday, December 10th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $13.50, for a total value of $108,000.00.
• On Monday, December 8th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $13.07, for a total value of $104,560.00.
• On Wednesday, December 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $13.37, for a total transaction of $106,960.00.

MediaAlpha Trading Up 0.9%

Shares of NYSE MAX opened at $11.71 on Friday. MediaAlpha, Inc. has a 12 month low of $7.33 and a 12 month high of $13.92. The firm has a market capitalization of $763.14 million, a PE ratio of -390.20 and a beta of 1.21. The firm has a fifty day simple moving average of $12.69 and a two-hundred day simple moving average of $11.61.

MediaAlpha (NYSE:MAX) last announced its earnings results on Wednesday, October 29th. The company reported $0.26 earnings per share for the quarter, beating analysts’ consensus estimates of $0.21 by $0.05. MediaAlpha had a negative net margin of 0.10% and a negative return on equity of 71.02%. The firm had revenue of $306.51 million for the quarter, compared to analyst estimates of $283.30 million. During the same quarter in the previous year, the firm posted $0.17 EPS. The company’s revenue for the quarter was up 18.3% compared to the same quarter last year. On average, sell-side analysts predict that MediaAlpha, Inc. will post 0.48 earnings per share for the current year.

Analyst Ratings Changes

Several research firms recently weighed in on MAX. Wall Street Zen lowered MediaAlpha from a “strong-buy” rating to a “buy” rating in a research report on Saturday, January 3rd. The Goldman Sachs Group set a $13.50 target price on shares of MediaAlpha in a report on Friday, October 31st. JPMorgan Chase & Co. increased their price target on shares of MediaAlpha from $14.00 to $15.00 and gave the stock an “overweight” rating in a research note on Thursday, October 30th. Keefe, Bruyette & Woods lifted their price target on shares of MediaAlpha from $18.00 to $19.00 and gave the company an “outperform” rating in a research report on Thursday, October 30th. Finally, Zacks Research cut shares of MediaAlpha from a “strong-buy” rating to a “hold” rating in a report on Wednesday, December 31st. Five investment analysts have rated the stock with a Buy rating, two have given a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average price target of $17.25.

Institutional Trading of MediaAlpha

Several institutional investors have recently bought and sold shares of the company. Quarry LP increased its stake in MediaAlpha by 43.3% during the 3rd quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after purchasing an additional 1,234 shares in the last quarter. Tower Research Capital LLC TRC grew its holdings in shares of MediaAlpha by 28.0% during the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock valued at $61,000 after buying an additional 1,213 shares during the last quarter. Raymond James Financial Inc. bought a new stake in shares of MediaAlpha during the second quarter valued at approximately $62,000. Semanteon Capital Management LP bought a new stake in shares of MediaAlpha during the second quarter valued at approximately $110,000. Finally, Pallas Capital Advisors LLC purchased a new position in MediaAlpha in the 2nd quarter worth approximately $111,000. 64.39% of the stock is owned by hedge funds and other institutional investors.

Key Stories Impacting MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

• Neutral Sentiment: Recent analyst coverage and past quarterly results provide supporting context (Q3 revenue and EPS beat; mixed analyst targets and a consensus “Moderate Buy”). This background tempers the selling but doesn’t directly explain the timing of the recent trades. MarketBeat Insider Trades
• Negative Sentiment: Director Eugene Nonko sold multiple lots across late December and early January (including 6,700 shares on Jan 5 and Jan 7 and repeated prior sales), reducing positions by ~0.4–0.5% per reported transaction. The cadence and size of the sales (many >5k–6.7k-share lots) may raise short-term concern among investors about near-term insider conviction or liquidity needs. InsiderTrades: Nonko Sale Alert
• Negative Sentiment: Insider Steven Yi also reported sales on Jan 5 and Jan 7 (two 8,000-share blocks at roughly $11.66–$11.98), trimming his stake by ~0.28% per filing. Although the percentages sold are small relative to total holdings, multiple insider disposals in close succession can pressure sentiment and intraday share performance. SEC Form 4 (Steven Yi)

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.