Qutoutiao (NASDAQ:QTT) versus Pinterest (NASDAQ:PINS) Financial Survey

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Qutoutiao (NASDAQ:QTT) and Pinterest (NYSE:PINS) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, valuation, earnings, analyst recommendations, risk, institutional ownership and dividends.

Institutional & Insider Ownership

6.7% of Qutoutiao shares are owned by institutional investors. Comparatively, 14.4% of Pinterest shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Qutoutiao and Pinterest, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Qutoutiao 0 2 1 0 2.33
Pinterest 0 12 8 0 2.40

Qutoutiao currently has a consensus target price of $12.67, indicating a potential upside of 285.01%. Pinterest has a consensus target price of $32.32, indicating a potential upside of 26.38%. Given Qutoutiao’s higher probable upside, research analysts clearly believe Qutoutiao is more favorable than Pinterest.

Valuation and Earnings

This table compares Qutoutiao and Pinterest’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Qutoutiao $43.70 million 21.33 -$282.54 million ($2.10) -1.57
Pinterest N/A N/A N/A N/A N/A

Pinterest has lower revenue, but higher earnings than Qutoutiao.

Profitability

This table compares Qutoutiao and Pinterest’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Qutoutiao -55.72% -225.76% -97.72%
Pinterest N/A N/A N/A

Summary

Pinterest beats Qutoutiao on 6 of the 8 factors compared between the two stocks.

Qutoutiao Company Profile

Qutoutiao Inc. operates mobile platforms for the distribution, consumption, and sharing of light entertainment content in the People's Republic of China. The company operates Qutoutiao, a mobile application that aggregates articles and short videos from professional media and freelancers and presents customized feeds to users; and Quduopai, a mobile application that allows users to create, upload, and view videos. It also provides Midu Novels, a mobile literature application that offers users free literature supported by advertising. The company was formerly known as Qtech Ltd. and changed its name to Qutoutiao Inc. in July 2018. Qutoutiao Inc. was founded in 2016 and is headquartered in Shanghai, China.

Pinterest Company Profile

Pinterest, Inc. provides a visual discovery engine that helps users to discover ideas for various projects and interests worldwide. Its platform allows users to discover ideas for daily activities, remodeling a house or training for a marathon, ongoing passions, and planning a wedding or a dream vacation. The company's platform show visual recommendations called Pins, based on user personal taste and interests. It also provides Product Pins that make items shoppable with up-to-date pricing; Recipe Pins to cook a meal by bringing the relevant information; Shop the Look, which enables pinners to shop for the individual products they see within fashion and home decor Pins; and Video Pins, which are short videos with topics, such as how-to content about cooking and beauty. The company was formerly known as Cold Brew Labs Inc. and changed its name to Pinterest, Inc. in November 2010. Pinterest, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.

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