The idea, which curates continues every four to six weeks and product around a theme, comes at a time when department stores are currently trying to rethink how.
Industry watchers are carefully watching Macy’s partnership with Story which was founded by Rachel Shechtman, who joined Macy’s as its brand adventure officer.
The first version, Wednesday started, can be anchored by three brands: MAC Cosmetics, crayon maker Crayola and jeans giant Levi’s, and is named Color. But it features things. The normal shop carries about 400 impulse items including $20 socks.