Primo Brands (NYSE:PRMB – Get Free Report) and Barfresh Food Group (NASDAQ:BRFH – Get Free Report) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, valuation, earnings, analyst recommendations, profitability and risk.
Risk & Volatility
Primo Brands has a beta of 0.72, meaning that its share price is 28% less volatile than the S&P 500. Comparatively, Barfresh Food Group has a beta of 1, meaning that its share price has a similar volatility profile to the S&P 500.
Valuation and Earnings
This table compares Primo Brands and Barfresh Food Group”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Primo Brands | $6.05 billion | 0.96 | -$16.40 million | ($0.31) | -50.23 |
| Barfresh Food Group | $10.98 million | 4.57 | -$2.83 million | ($0.19) | -16.58 |
Barfresh Food Group has lower revenue, but higher earnings than Primo Brands. Primo Brands is trading at a lower price-to-earnings ratio than Barfresh Food Group, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
87.7% of Primo Brands shares are held by institutional investors. Comparatively, 22.7% of Barfresh Food Group shares are held by institutional investors. 58.4% of Primo Brands shares are held by company insiders. Comparatively, 34.2% of Barfresh Food Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Profitability
This table compares Primo Brands and Barfresh Food Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Primo Brands | -1.20% | 9.64% | 2.91% |
| Barfresh Food Group | -27.38% | -176.38% | -74.25% |
Analyst Recommendations
This is a summary of recent ratings for Primo Brands and Barfresh Food Group, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Primo Brands | 2 | 3 | 9 | 0 | 2.50 |
| Barfresh Food Group | 1 | 0 | 1 | 0 | 2.00 |
Primo Brands currently has a consensus target price of $30.75, indicating a potential upside of 97.50%. Barfresh Food Group has a consensus target price of $6.00, indicating a potential upside of 90.48%. Given Primo Brands’ stronger consensus rating and higher possible upside, research analysts clearly believe Primo Brands is more favorable than Barfresh Food Group.
Summary
Primo Brands beats Barfresh Food Group on 9 of the 14 factors compared between the two stocks.
About Primo Brands
Primo Brands Corp. is a branded beverage company, which focuses on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in the United States and Canada. The company provides water filtration units for home and business consumers across North America. It also offers reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and innovative brand packaging portfolio, which includes recycled plastic, aluminum and glass. Primo Brands was founded in 2024 and is headquartered in Tampa, FL.
About Barfresh Food Group
Barfresh Food Group, Inc., together with its subsidiaries, manufactures and distributes ready-to-drink and ready-to-blend frozen beverages in the United States. It offers smoothies, shakes and frappes in various formats comprising ready-to-drink smoothie, easy pour, juice concentrates, and single serve. The company was founded in 2009 and is based in Los Angeles, California.
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