Head to Head Comparison: Bon Natural Life (NASDAQ:BON) vs. Barnes & Noble Education (NYSE:BNED)

Bon Natural Life (NASDAQ:BON) and Barnes & Noble Education (NYSE:BNED) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their risk, profitability, dividends, institutional ownership, valuation, earnings and analyst recommendations.

Insider & Institutional Ownership

0.6% of Bon Natural Life shares are held by institutional investors. Comparatively, 38.5% of Barnes & Noble Education shares are held by institutional investors. 26.5% of Bon Natural Life shares are held by company insiders. Comparatively, 1.0% of Barnes & Noble Education shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Bon Natural Life and Barnes & Noble Education, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bon Natural Life	1	0	0	0	1.00
Barnes & Noble Education	1	0	0	0	1.00

Profitability

This table compares Bon Natural Life and Barnes & Noble Education’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bon Natural Life	N/A	N/A	N/A
Barnes & Noble Education	N/A	N/A	N/A

Volatility and Risk

Bon Natural Life has a beta of -0.35, indicating that its stock price is 135% less volatile than the S&P 500. Comparatively, Barnes & Noble Education has a beta of 1.78, indicating that its stock price is 78% more volatile than the S&P 500.

Earnings & Valuation

This table compares Bon Natural Life and Barnes & Noble Education”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bon Natural Life	$23.84 million	0.66	$400,000.00	N/A	N/A
Barnes & Noble Education	$1.57 billion	0.19	-$63.21 million	($15.50)	-0.56

Bon Natural Life has higher earnings, but lower revenue than Barnes & Noble Education.

About Bon Natural Life

Bon Natural Life Limited, together with its subsidiaries, engages in the research and development, manufacture, and sale of functional active ingredients extracted from natural herb plants in the People’s Republic of China and internationally. The company provides personal care ingredients, such as plant extracted fragrance compounds to perfume and fragrance manufacturers; natural health supplements comprising powder drinks and bioactive food ingredient products primarily used as food additives; and nutritional supplements. Its products are principally used by manufacturer customers in the functional food, personal care, cosmetic, and pharmaceutical industries. The company was founded in 2006 and is headquartered in Grand Cayman, the Cayman Islands.

About Barnes & Noble Education

Barnes and Noble Education, Inc. engages in the management and operation of bookstore chains in universities. It operates through the Retail and Wholesale segments. The Retail segment operates college, university, and K-12 school bookstores, physical bookstores, and virtual bookstores. The Wholesale segment sells and distributes new and used textbooks to physical bookstores. The company was founded by Leonard S, Riggio in 1965 and is headquartered in Basking Ridge, NJ.