Financial Survey: TruGolf (NASDAQ:TRUG) and adidas (OTCMKTS:ADDYY)

adidas (OTCMKTS:ADDYYGet Free Report) and TruGolf (NASDAQ:TRUGGet Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings and valuation.

Institutional and Insider Ownership

3.2% of TruGolf shares are held by institutional investors. 37.2% of TruGolf shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent recommendations for adidas and TruGolf, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
adidas 0 0 8 0 3.00
TruGolf 0 0 0 0 N/A

Risk and Volatility

adidas has a beta of 1.13, indicating that its stock price is 13% more volatile than the S&P 500. Comparatively, TruGolf has a beta of -0.6, indicating that its stock price is 160% less volatile than the S&P 500.

Earnings and Valuation

This table compares adidas and TruGolf’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
adidas $23.19 billion N/A -$81.17 million $0.42 289.19
TruGolf N/A N/A -$400,000.00 N/A N/A

TruGolf has lower revenue, but higher earnings than adidas.


This table compares adidas and TruGolf’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
adidas 0.64% 1.69% 0.47%
TruGolf N/A N/A -18.40%


adidas beats TruGolf on 6 of the 9 factors compared between the two stocks.

About adidas

(Get Free Report)

adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products in Europe, the Middle East, Africa, North America, Greater China, the Asia-Pacific, and Latin America. It offers footwear, apparel, and accessories and gear, such as bags and balls under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores; mono-branded franchise stores and shop-in-shops; and wholesale and its e-commerce channels. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.

About TruGolf

(Get Free Report)

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.

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