Financial Review: Safety Shot (NASDAQ:SHOT) & Natura &Co (NYSE:NTCO)

Natura &Co (NYSE:NTCOGet Free Report) and Safety Shot (NASDAQ:SHOTGet Free Report) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, valuation, earnings, analyst recommendations, dividends, institutional ownership and risk.


This table compares Natura &Co and Safety Shot’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Natura &Co 15.36% -1.07% -0.48%
Safety Shot -367.77% -328.32% -170.78%

Analyst Ratings

This is a summary of recent ratings for Natura &Co and Safety Shot, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Natura &Co 0 0 1 0 3.00
Safety Shot 0 0 0 0 N/A

Natura &Co presently has a consensus price target of $7.00, suggesting a potential upside of ?. Given Natura &Co’s higher possible upside, equities analysts clearly believe Natura &Co is more favorable than Safety Shot.

Volatility & Risk

Natura &Co has a beta of 2.02, indicating that its share price is 102% more volatile than the S&P 500. Comparatively, Safety Shot has a beta of 1.9, indicating that its share price is 90% more volatile than the S&P 500.

Earnings & Valuation

This table compares Natura &Co and Safety Shot’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Natura &Co $7.04 billion 0.00 -$553.91 million N/A N/A
Safety Shot $10.04 million 11.54 -$15.22 million ($0.71) -4.10

Safety Shot has lower revenue, but higher earnings than Natura &Co.

Institutional & Insider Ownership

6.1% of Natura &Co shares are owned by institutional investors. Comparatively, 15.6% of Safety Shot shares are owned by institutional investors. 0.1% of Natura &Co shares are owned by insiders. Comparatively, 23.1% of Safety Shot shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.


Natura &Co beats Safety Shot on 7 of the 10 factors compared between the two stocks.

About Natura &Co

(Get Free Report)

Natura &Co Holding S.A. engages in the development, manufacturing, distribution, and resale of cosmetics, fragrances, and personal care products in Asia, North America, South America, Europe, the Middle East, Africa, and Oceania. It operates through Natura &Co Latam, Avon International, The Body Shop, and Aesop segments. The company offers fragrances, makeup, body and facial care, sunscreen, soaps, deodorants, body oils, hair care, and gifts products. It also provides decorative, houseware, entertainment and leisure, and children's products, as well as jewelry, watches, clothing, footwear, and accessories. The company markets its products under the Natura, Avon, The Body Shop, and Aesop brand names through signature and department stores, e-commerce, direct selling, business-to-business, franchises, physical stores, and retail markets. Natura &Co Holding S.A. was founded in 1969 and is headquartered in São Paulo, Brazil.

About Safety Shot

(Get Free Report)

Safety Shot, Inc., a wellness and functional beverage company, engages in the research and development of over-the-counter products and intellectual property. Its products pipeline includes Photocil to address psoriasis and vitiligo; JW-700 to treat hair loss; JW-500 for women's sexual wellness; NoStingz, a jellyfish sting prevention sunscreen; and JW-110 for the treatment of atopic dermatitis/eczema. The company primarily sell its products through third-party physical retail stores and partners. The company was formerly known as Jupiter Wellness, Inc. and changed its name to Safety Shot, Inc. in September 2023. The company was incorporated in 2018 and is headquartered in Jupiter, Florida.

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