Critical Contrast: COMSCORE (SCOR) vs. Conduent (CNDT)

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COMSCORE (OTCMKTS:SCOR) and Conduent (NYSE:CNDT) are both small-cap business services companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, profitability, analyst recommendations, dividends and risk.

Insider & Institutional Ownership

25.6% of COMSCORE shares are held by institutional investors. Comparatively, 86.0% of Conduent shares are held by institutional investors. 2.5% of COMSCORE shares are held by company insiders. Comparatively, 0.4% of Conduent shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for COMSCORE and Conduent, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
COMSCORE 0 4 2 0 2.33
Conduent 0 5 2 0 2.29

COMSCORE presently has a consensus target price of $20.60, suggesting a potential upside of 100.78%. Conduent has a consensus target price of $14.42, suggesting a potential upside of 56.36%. Given COMSCORE’s stronger consensus rating and higher probable upside, equities analysts clearly believe COMSCORE is more favorable than Conduent.

Valuation & Earnings

This table compares COMSCORE and Conduent’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
COMSCORE N/A N/A N/A N/A N/A
Conduent $5.39 billion 0.36 -$416.00 million $1.05 8.78

COMSCORE has higher earnings, but lower revenue than Conduent.

Profitability

This table compares COMSCORE and Conduent’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
COMSCORE N/A N/A N/A
Conduent -13.14% 6.61% 3.13%

COMSCORE Company Profile

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers digital audience products and services, including Media Metrix and Mobile Metrix, Video Metrix, Plan Metrix, and comScore marketing solutions, which provide person-centric insights across various devices and can capture various types of content. It also provides television (TV) and cross-platform audience products and services to measure consumer TV viewership and behavior across digital and TV platforms, such as TV Essentials, StationView Essentials, OnDemand Essentials, and Cross-Platform suite. In addition, the company offers advertising products comprising validated Campaign Essentials, Lift Models, and Activation solutions, which enable customers to execute, measure, and optimize ad campaigns and to protect the integrity of their brands. Further, it provides movies products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time, which include Box Office Essentials, Box Office Analytics, Swift, and Hollywood Software. The company serves local and national television broadcasters and content owners, network operators, digital content publishers and Internet technology companies, advertising agencies, movie studios, hardware device and component manufacturers, financial service companies, manufacturers and retailers of consumer products, and political campaigns and related organizations. comScore, Inc. was founded in 1999 and is headquartered in Reston, Virginia.

Conduent Company Profile

Conduent Incorporated provides business process services with capabilities in transaction-intensive processing, analytics, and automation in the United States and Europe. It operates through three segments: Commercial Industries, Government Services, and Transportation. The Commercial Industries segment offers business process services and customized solutions to clients in various industries. This segment delivers end-to-end business-to-business and business-to-customer services, including customer care, human resource management, omni-channel communications, and finance and accounting services that enable its clients to optimize their processes. It also provides industry-specific services, such as personalized product information for the automotive industry; digitized source-to-pay solutions for clients in the manufacturing industry; customer experience and marketing services for clients in the retail industry; mortgage and consumer loan processing for clients in the financial services industry; and customized workforce learning solutions for clients in the aerospace industry. The Government Services segment provides government-centric business process services to the United States federal, state, local, and foreign governments for transportation, public assistance, program administration, transaction processing, and payment services. The Transportation segment provides support for electronic toll collection, public transit, parking, and photo enforcement service to transportation departments and agencies worldwide. It also offers payment services comprising prepaid cards, health savings accounts, and child support payments; customer care services; human resources services; finance and accounting services; legal business services; workforce learning services; and applied automation and analytics solutions. The company is headquartered in Florham Park, New Jersey.

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