Critical Contrast: Axon Enterprise (AAXN) versus American Outdoor Brands (AOBC)

Axon Enterprise (NASDAQ: AAXN) and American Outdoor Brands (NASDAQ:AOBC) are both industrial products companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, earnings, analyst recommendations, dividends, institutional ownership, valuation and risk.

Profitability

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This table compares Axon Enterprise and American Outdoor Brands’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Axon Enterprise 1.59% 8.17% 4.17%
American Outdoor Brands 6.05% 11.05% 5.59%

Earnings & Valuation

This table compares Axon Enterprise and American Outdoor Brands’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Axon Enterprise $343.80 million 6.74 $5.20 million $0.27 161.00
American Outdoor Brands $903.19 million 0.66 $127.85 million $2.58 4.29

American Outdoor Brands has higher revenue and earnings than Axon Enterprise. American Outdoor Brands is trading at a lower price-to-earnings ratio than Axon Enterprise, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

95.9% of Axon Enterprise shares are owned by institutional investors. Comparatively, 74.9% of American Outdoor Brands shares are owned by institutional investors. 3.9% of Axon Enterprise shares are owned by company insiders. Comparatively, 2.3% of American Outdoor Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Volatility and Risk

Axon Enterprise has a beta of 0.77, meaning that its share price is 23% less volatile than the S&P 500. Comparatively, American Outdoor Brands has a beta of -0.04, meaning that its share price is 104% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings for Axon Enterprise and American Outdoor Brands, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Axon Enterprise 0 4 5 0 2.56
American Outdoor Brands 0 3 5 1 2.78

Axon Enterprise presently has a consensus target price of $37.17, indicating a potential downside of 14.50%. American Outdoor Brands has a consensus target price of $17.63, indicating a potential upside of 59.07%. Given American Outdoor Brands’ stronger consensus rating and higher probable upside, analysts plainly believe American Outdoor Brands is more favorable than Axon Enterprise.

Summary

American Outdoor Brands beats Axon Enterprise on 9 of the 14 factors compared between the two stocks.

Axon Enterprise Company Profile

Axon Enterprise, Inc. develops, manufactures, and sells conducted electrical weapons (CEWs) worldwide. The company operates through two segments, TASER Weapons, and Software and Sensors. It offers TASER X26P and TASER X2 smart weapons for law enforcement; consumer CEWs; and replacement cartridges and consumables, as well as performance power magazines. The company also provides Axon Body 2; Axon Flex 2 that builds upon the Axon Flex camera system; Axon Fleet, an in-car video system; Axon Dock, a camera charging station; TASER Cam HD, a recording device; Axon Signal, a technology; and Signal Sidearm, a device compatible with firearm holsters. In addition, it offers Evidence.com, a cloud-based digital evidence management system that allows agencies to store data and enables new workflows for managing and sharing that data; Evidence Sync, a desktop-based application that enables evidence to be uploaded to Evidence.com; and Commander, an on-premise application that consolidates customer's digital evidence in one secure location. Further, the company provides Axon Citizen, a mobile application that offers a public safety portal, where community members can submit photos and videos of an incident; Axon Capture, a mobile application to allow officers to capture digital evidence from the field; Axon View, a mobile application to provide instant playback of unfolding events; and Axon Interview, a recording system designed for the interview room. Axon Enterprise, Inc. sells its products to military forces, private security, correctional facilities, and consumer personal protection markets, as well as to federal, state, and local law enforcement agencies through its direct sales force, distribution partners, online store, and third-party resellers. The company was formerly known as TASER International, Inc. and changed its name to Axon Enterprise, Inc. n April 2017. Axon Enterprise, Inc. was founded in 1993 and is headquartered in Scottsdale, Arizona.

American Outdoor Brands Company Profile

American Outdoor Brands Corp. manufactures firearms. Its products include handguns, long guns, handcuffs and firearm-related products and accessories for sale to a wide variety of customers, including gun enthusiasts, collectors, hunters, sportsmen, competitive shooters, individuals desiring home and personal protection, law enforcement and security agencies and officers and military agencies in the United States and throughout the world. It sells its products under the Smith & Wesson, M&P, Thompson and Center Arms brands. The company was founded by Michell A. Saltz on June 17, 1991 and is headquartered in Springfield, MA.

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