Contrasting Sito Mobile (NASDAQ:SITO) and Invictus Financial (NASDAQ:IVFZF)

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Sito Mobile (NASDAQ:SITO) and Invictus Financial (OTCMKTS:IVFZF) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, earnings, institutional ownership, dividends, valuation, analyst recommendations and risk.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Sito Mobile and Invictus Financial, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sito Mobile 0 1 2 0 2.67
Invictus Financial 0 0 0 0 N/A

Sito Mobile presently has a consensus target price of $3.00, indicating a potential upside of 222.30%. Given Sito Mobile’s higher probable upside, analysts plainly believe Sito Mobile is more favorable than Invictus Financial.

Profitability

This table compares Sito Mobile and Invictus Financial’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sito Mobile -34.20% -119.53% -54.19%
Invictus Financial N/A N/A -30.42%

Volatility and Risk

Sito Mobile has a beta of 0.99, indicating that its share price is 1% less volatile than the S&P 500. Comparatively, Invictus Financial has a beta of -11.83, indicating that its share price is 1,283% less volatile than the S&P 500.

Valuation & Earnings

This table compares Sito Mobile and Invictus Financial’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Sito Mobile $39.75 million 0.60 -$17.07 million ($0.68) -1.37
Invictus Financial N/A N/A -$150,000.00 N/A N/A

Invictus Financial has lower revenue, but higher earnings than Sito Mobile.

Insider and Institutional Ownership

11.7% of Sito Mobile shares are held by institutional investors. 3.2% of Sito Mobile shares are held by company insiders. Comparatively, 18.1% of Invictus Financial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Sito Mobile Company Profile

SITO Mobile, Ltd. provides advertisement delivery, measurement and attribution, and consumer insights using its proprietary location-based marketing intelligence platform in the United States and Canada. It offers Ad Placement, which delivers advertisements on behalf of its customers to audiences of existing and prospective consumers in a privacy compliant manner; and advertisements across television, desktop, social media, and digital out of home platforms. The company also provides measurement and attribution products, including Real-time Verified Walk-In, a platform built in-house working in tandem with a data management platform and demand side platform; Location, Audience and Behavior Sciences reports that provide an analysis of a customer's audience, breaking down location, and purchase and demographic data against various control groups for selected targeted audiences in real time; and Purchase Science Reports, which offer transaction data to make marketing campaigns relevant and measurable. In addition, it offers Insights products, such as Consumer Behavior and Location Sciences, which explores the consumer journey and presents strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors. The company provides its services to brands, advertising agencies, out-of-home advertisers, media companies, and non-media companies through salesforce and account management teams. The company was formerly known as Single Touch Systems, Inc. and changed its name to SITO Mobile, Ltd. in September 2014. SITO Mobile, Ltd. was incorporated in 2000 and is based in Jersey City, New Jersey.

Invictus Financial Company Profile

Invictus Financial Inc. does not have significant operations. The company is seeking for new business opportunities. Previously, it was engaged in the provision of services related to the financial markets through the Internet or mobile devices. The company was formerly known as Stockhouse Inc. and changed its name to Invictus Financial Inc. in April 2010. Invictus Financial Inc. was founded in 1994 and is based in Vancouver, Canada.

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