Stran & Company, Inc. (NASDAQ:SWAG – Get Free Report) and LQR House (NASDAQ:YHC – Get Free Report) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their profitability, institutional ownership, dividends, risk, earnings, analyst recommendations and valuation.
Institutional and Insider Ownership
56.4% of Stran & Company, Inc. shares are owned by institutional investors. 49.6% of Stran & Company, Inc. shares are owned by insiders. Comparatively, 0.6% of LQR House shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Analyst Ratings
This is a breakdown of current ratings for Stran & Company, Inc. and LQR House, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Stran & Company, Inc. | 1 | 0 | 0 | 0 | 1.00 |
| LQR House | 1 | 0 | 0 | 0 | 1.00 |
Volatility and Risk
Earnings and Valuation
This table compares Stran & Company, Inc. and LQR House”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Stran & Company, Inc. | $82.65 million | 0.42 | -$4.14 million | ($0.13) | -14.54 |
| LQR House | $2.50 million | 3.67 | -$22.75 million | ($114.74) | -0.01 |
Stran & Company, Inc. has higher revenue and earnings than LQR House. Stran & Company, Inc. is trading at a lower price-to-earnings ratio than LQR House, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Stran & Company, Inc. and LQR House’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Stran & Company, Inc. | -2.19% | -7.47% | -4.37% |
| LQR House | -949.77% | -259.35% | -178.93% |
Summary
Stran & Company, Inc. beats LQR House on 8 of the 11 factors compared between the two stocks.
About Stran & Company, Inc.
Stran & Co., Inc. engages in the provision of promotional marketing and branded merchandise services. It offers promotional product, custom manufacturing, custom packaging, warehousing, and program management. The company was founded by Andrew Shape and Andrew Stranberg in 1994 and is headquartered in Quincy, MA.
About LQR House
LQR House, Inc. provides digital marketing and brand development for alcoholic beverage space. It intends to integrate the supply, sales, and marketing facets of the alcoholic beverage space into one easy to use platform and become the one-stop-shop for everything related to alcohol. The company was founded on January 11, 2021 and is headquartered in Miami Beach, FL.
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