Analyzing Blue Calypso (OTCMKTS:BCYP) and LAIX (OTCMKTS:LAIX)

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Blue Calypso (OTCMKTS:BCYP) and LAIX (NYSE:LAIX) are both computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, risk, profitability, valuation, dividends and earnings.

Volatility and Risk

Blue Calypso has a beta of 0.69, indicating that its stock price is 31% less volatile than the S&P 500. Comparatively, LAIX has a beta of 2.45, indicating that its stock price is 145% more volatile than the S&P 500.

Earnings & Valuation

This table compares Blue Calypso and LAIX’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Blue Calypso N/A N/A N/A N/A N/A
LAIX $92.68 million 1.45 -$70.99 million N/A N/A

Blue Calypso has higher earnings, but lower revenue than LAIX.

Profitability

This table compares Blue Calypso and LAIX’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Blue Calypso N/A N/A N/A
LAIX -51.95% -590.12% -49.98%

Institutional & Insider Ownership

14.0% of LAIX shares are owned by institutional investors. 15.3% of Blue Calypso shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Blue Calypso and LAIX, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Blue Calypso 0 0 0 0 N/A
LAIX 0 1 0 0 2.00

LAIX has a consensus target price of $6.50, suggesting a potential upside of 131.32%. Given LAIX’s higher possible upside, analysts plainly believe LAIX is more favorable than Blue Calypso.

About Blue Calypso

Blue Calypso, Inc. engages in the development, licensing, and enforcement of technology and intellectual property focused on digital word-of-mouth marketing and advertising. Its intellectual property portfolio consists of 5 US patents and 11 pending patent applications that cover methods and systems for communicating and syndicating electronic offers and advertisements. The company enables retailers to harness the power and adoption that mobile devices bring to the consumer shopping experience; connect brands with store visitors; leverages their brand affinity across the social media channels; and tracks performance, monitors engagement, manages attribution, and delivers real-time analytics on client's promotions and location-based content. Its products and services include KIOSENTRIX, which provides manufacturers and brick-and-mortar retailers a way of engaging with store visitors when they are on the path-to-purchase; and Blue Calypso Labs that offer outsourced consulting and customized software development services to clients. Blue Calypso, Inc. was founded in 2009 and is headquartered in Richardson, Texas.

About LAIX

LAIX Inc., an artificial intelligence company, provides online English learning services through Liulishuo mobile app in the People's Republic of China. It is also involved in the artificial intelligence lab operation; technology development; and loan arrangement activities. The company was formerly known as LingoChamp Inc. LAIX Inc. was founded in 2013 and is headquartered in Shanghai, the People's Republic of China.

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