December 25, 2011- Retailers across the country are expecting huge numbers of shoppers Monday morning December 26. Shoppers are expected to arrive to exchange presents they received Christmas day, use the gift cards they received and take advantage of sales and bargains offered by stores.
Traditionally, the day after Christmas has always been a busy day for retailers. Since Christmas fell on a Sunday this year, many analysts have said December 26 will be even busier than normal.
Even though the day after Christmas is not a holiday, many have the day off and are expected to be in the stores early and in large numbers. Experts expect the number of shoppers to increase more than 60% over last year. Over 57% of respondents in a recent survey conducted by American Express said they planned to shop the day after Christmas.
Analysts say one reason large numbers of shoppers are expected today is many decided to wait until after Christmas to take advantage of sales and save large sums of money. Over 6% in one survey said they would wait to do all of their Christmas shopping after December 25.
Retailers prefer to sell their products before Christmas as they can receive much better prices and higher margins. Many shoppers will be redeeming gift cards and will not produce additional revenue for retailers as the money for gift cards has already been collected.