Finnish mobile phone manufacturer Nokia is attempting to make a comeback. Part of its plan of attacking emerging markets was launched today when it unveiled the new Lumina 510, its most inexpensive smartphone with the Windows operating system.
The new Lumia 510 has a 4-inch display and is available in yellow, cyan, red, black and white. It will be on sale starting in November in South America, Asia Pacific, starting first with China and India.
The phone will operate on a Widows 7.5 platform and will have a retail price tag of $199. That is compared to Nokia’s Lumia 920, which is sold in Italy at $782.
Nokia recently reported its sixth consecutive quarterly loss and needs to win back its customers that have changed to the iPhone by Apple or mobile devices that use the Android system by Google, if it wants to stop is plummeting market share and increase revenue.
By convincing customers in markets that are fast growing outside of Europe and North America to opt for Windows will help Nokia protect itself from competition and give it more of a chance at then upgrading them to other Lumina models that are more expensive in the future.
Nokia at one time had over half of the smartphone market worldwide prior to the first Android devices and iPhones were introduced. Last year the company stopped using its Symbian homemade software in favor of using Windows. Mobile devices that use Microsoft have failed to compete with Google or Apple and only have a 2.7% share of the market, compared to the 83% held between Android devices and iPhones.