Evercore Partners began coverage on shares of Twitter (NYSE:TWTR) in a report released on Thursday, TheFlyOnTheWall.com reports. The firm issued an overweight rating and a $43.00 price objective on the stock.
“Twitter has clear similarities to Google, Facebook and LinkedIn, but we would argue that TWTR exceeds these alternatives on the basis of its branded ad potential. Still, similar to Google, Twitter charges advertisers on performance (i.e., CPCs / Paid Clicks). Therefore, in this report, while we explore its strengths in branded advertising stemming from its openness and real-time nature, we drill deeper into what we believe to be its core revenue drivers: clicks and cost-per-clicks. And as we hope to show, the distinction in how Twitter charges advertisers stands to deliver higher than expected ad revenues and ARPU in the years to come.,” the firm’s analyst commented.
A number of other firms have also recently commented on TWTR. Analysts at RBC Capital initiated coverage on shares of Twitter in a research note to investors on Wednesday, November 6th. They set an outperform rating and a $33.00 price target on the stock. Separately, analysts at SunTrust reiterated a buy rating on shares of Twitter in a research note to investors on Tuesday, November 5th. They now have a $50.00 price target on the stock. Finally, analysts at Gabelli initiated coverage on shares of Twitter in a research note to investors on Tuesday, November 5th. They set a buy rating and a $40.00 price target on the stock. Two analysts have rated the stock with a sell rating, two have issued a hold rating and eight have given a buy rating to the stock. The stock currently has an average rating of Buy and an average price target of $39.89.
Shares of Twitter (NYSE:TWTR) traded up 0.67% during mid-day trading on Thursday, hitting $41.93. The stock had a trading volume of 11,802,367 shares. Twitter has a one year low of $40.69 and a one year high of $50.09. The stock’s 50-day moving average is $43.2 and its 200-day moving average is $43.2. The company’s market cap is $22.839 billion.
Twitter operates a free digital service site that blends social networking with the ability to post short messages (NYSE:TWTR) limited to 140 characters or less, commonly known by users as Tweets.
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