Just two years ago, Google failed with first smart device nevertheless, it is trying again. The search giant will release a new 7-inch tablet sometime during late summer and will co-brand with Asustek Computer from Taiwan.
It seems like light years since Google, along with HTC, released its premier Android device named the Nexus One in January of 2010. That was Google’s first attempt at challenging the iPhone from Apple. That particular device failed. Verizon walked away and decided to stay with Apple and the iPhone and sometime later, with other phones using the Android platform.
One reason many feel the Nexus One failed was due to it only being available online and not at any retail stores. Many people want to look at a device, feel it, touch it and see how it fits into their hands. Without it being available at retail outlets, that was impossible. Because of that, many users returned the device to Google or HTC because they did not think it lived up to its lofty promises.
Now just about two and a half years following the failed Nexus One, Google has decided to give the consumer device market another shot. Last December, Eric Schmidt, the CEO of Google said the company would launch a tablet in six months. It was originally scheduled to release the new tablet in May but pushed the release back because the new device was starting to be too expensive.
Design changes had to be made to bring the price in line with competition. The original price was $249 but now they are trying to bring it down by at least $50 to compete with the Kindle Fire, which is also 7-inches. The new device will have a Tegra 3 processor that is quad-core with an Android 4.0 Ice Cream Sandwich OS.